In June 2016, the Office launched a series of public service announcements to promote better understanding of the opioid epidemic and encourage West Virginia consumers to explore non-opioid alternatives to pain therapy.
Killer on the Loose
A partnership with the West Virginia Board of Medicine and the West Virginia Board of Osteopathic Medicine.
This initiative depicts prescription opioid abuse as a killer loose in West Virginia that was responsible for nearly 20,000 deaths nationwide in 2014.
The initiative covers several key points, such as the fact many patients don’t realize they have been prescribed an opioid painkiller. It also touches those who don’t understand the risk involved with opioid pain management, including the potential of addiction, overdose and death.
The public service announcements encourage patients to seek alternative pain therapy and ask their prescriber three questions – “Am I being prescribed opioids?” “Is there an alternative treatment?” “If not, is there a lower effective dosage?”